According to Roopesh Agarwal, Director, www.advertisementindia.com, “Even though we have seen tremendous job opportunities in the digital media space, yet there is a dearth of well-qualified and skilled professionals in this domain.” Like other industries, this industry is also facing the issue of human capital availability.
The digital media industry appears to be pretty cool and easy, so you have a lot of people jumping in and trying to get their hands dirty to get things done. However, skilled professionals, on either the consumer or the technology side are in short supply. The industry has not matured enough and people are not giving it the amount of seriousness it deserves.
With the rapid internet penetration, Indian Digital Media space is witnessing unprecedented growth over the last few years (More than 35 per cent y-o-y). Undoubtedly, this is a happening platform for brands to engage and interact with stakeholders in a more personalized way. This has resulted in creation of many job opportunities in this area. Marketeers have started using this medium very proactively in their brand promotions and marketing campaigns due to its immense power of engaging stakeholders.
According to Manoranjan Mohanty, CMD, www.myshopbazzar.com, “Internet revolution in the country has been commendable over the last few years and this has resulted in tremendous scope for digital media professionals. As organisations arealways looking for new ways to interact with customers, it is generating demand for digital media professionals in a big way.”
The response of consumers to digital media is quite encouraging. Available data from different surveys reveal that Indian consumers have shown an interest on the growing digital media platform and there has been a tremendous interest of consume contest in this platform.
According to Chirag Rathod, Co-Founder & Director, Capsicum Technologies Pvt Ltd, “The best digital media campaigns are a result of good understanding of the consumer, as well as the platform. Only when both of these things are tapped properly do we get great campaigns. Therefore, to be in digital media, you have opportunities on both sides”. At the consumer understanding side you have Campaign Strategists, Account Planners, Copywriters, Designers and Executives who interact with the end user. On the technology side, you have Programmers, Website and Game Developers and other IT related profiles.
Along with these two streams, a third area is fast becoming an important area of employment — this is data analytics. With the massive increase in data available to marketers, people with the understanding of data analysis tools and a good understanding of marketing can play a key role in any campaign
Some of the exciting career opportunities in this field are like Content Writing, Designers (Digital), Digital Marketing, Web developer, Project Management etc.
Content writing
Content writers are in much demand in the digital media space. Content plays a very important role in digital media management and people who manage content can bet big in this industry. It has been seen that people consume online information differently than they do reading a magazine or a newspaper. Content writers have to be very creative to make interactions with customers more fruitful and positive.
Designers (Digital)
Designers in the digital media space have tremendous opportunities. From animation to designing a page, creative designing in digital media is a good place to be in. Designers can attract more and more people with their creativity and thoughts. Digital marketing professionals Digital marketing is another exciting career opportunity in the digital media space. Digital marketing professionals are those who bring in business and revenue to their organisation. In a fast expanding digital media space, the demand for digital media professionals are also increasing fast.
Web developer
Web developers are in huge demand since this is the most critical requirement of any digital platform. This is the time when the web developers are in huge demand and their demand is expected to continue in the future as well.
Project management
Another very exciting career opportunity in digital media space is project management. Project management professionals are those who ensure that the product delivery is on time and as per the requirement of the clients. People who are good in managing projects and people handling skills, they would find this career opportunity in digital media space very interesting.
Road ahead
The future employment opportunities in digital media space seem to be bright. “Over the next few years, we’ll see a lot of talent pouring into the digital media industry. As the platforms mature, become more stable and digital media becomes more mainstream, more talent is expected to pour in. However, in the era of customisation that is to come, the most important job will be of the person who can filter out the noise and understand the signal”," says Chirag Rathod.
DU rejects CBSE request for review of marks deduction decision
Delhi University has rejected CBSE’s request to review its decision to deduct 2.5 per cent from the aggregate marks of those aspirants of the four-year under graduate course who had opted for Informatics Practices as an elective subject in their Class XII exams. A top Delhi University official said it would not be possible to revise guidelines in the middle of the admission process and any review in the matter may be considered next year. “It will not be possible to review the admission guidelines as we are in the middle of the enrolment process for the under-graduate courses,” the official said. Taking strong exception to the DU guidelines for admission into undergraduate programme, the Central Board of Secondary Education last week had sought review of the decision and accord same advantage to those who had opted for Informatics Practices. The CBSE had termed the university’s decision “unfair and discriminatory”. In its admission guidelines, the DU has said the students who had chosen Informatics Practices in Class XII tend to lose 2.5 per cent from the percentage aggregate marks for admission into FYUP.
Workshop on Moldex3D
GNA institute of Management and Technology, Phagwara organised a oneday workshop on Moldex3D at institute campus in association with the Adrotec Information System Pvt Ltd, New Delhi, recently. A.Goswami, Senior Regional Manager-North and East and P .Suresh, Technical Manager of Moldex3D Molding Innovation, Taiwan imparted the knowledge of this technology to students. The workshop is first of its kind in this region which was conducted by CAD/CAM department of the GNAIMT institute in which 100 B.Tech/Diploma Mechanical Engineering students and CAD/CAM Instructors of GNA-IMT CAD/CAM Department participated. P. Suresh stressed on the importance of CAD/CAM after B Tech and diploma in mechanical engineering for getting good placements in industry sector. He also shared his views about importance of Mold flow simulation for Mechanical engineers who have knowledge of CAD/CAM Technology for taking good job opportunities in International level. Some of the prominent industry players using this effective technology for Mold tolling and analysis are DAILMER, IJL, Gplast, Autoliv amongst others.
Study on rural-urban migration
The Indian Council of Social Science Research, New Delhi, has given a research project to the Punjabi University’s Center for Development Economics and Innovation Studies (CDEIS) to zero in on the causes of the rural-urban migration in the economically developed states of Punjab and Haryana and to scrutinise its after affects. The council has allocated ~39 lakh for carrying out the exhaustive research. The topic of this research is “Rural-urban migration: Informal sector, employment and income/earning differentials: reflections from two Indian states — Punjab and Haryana”. Besides finding out the causes and consequences of this migration, the study will also analyse the socio-economic and demographic characteristics of rural-urban migrants who dominate the migration flow and reasons behind their migration. Prof (Dr) Lakhwinder Singh Gill, coordinator of CDEIS and the director of the study; informed that the study was one of the major projects awarded in the field of social sciences till date and its findings would enable the policy makers to lay down apt policies and take adequate steps to deal with the problems arising from such migrations.